CHECK THIS OUT! A sample of the 2011 British Arrow Awards for best commercials! I remember when Johnny Carson (pre-Leno, Letterman, Kimmel, Conan, Fallon, etc.) used to show the world’s best commercials— and sometimes things didn’t exactly translate. Remember when COKE’s tag line was “Coke Adds Life!”? We howled when that was translated into Chinese as:
“Coke brings your ancestors back from the dead.”!!!
Well take a look at the best of American and British commercials! The Institute of Contemporary Art (ICA) is presenting two programs featuring the best and funniest in advertising: The Art and Technique of the American Commercial and 2011 British Arrow Awards (formerly Award-Winning British Commercials). Screenings take place in the Barbara Lee Family Foundation Theater. Tickets for each screening are $10 general admission, or $8 for members, students, and seniors. Tickets are on sale now at 617- 478-3103 or www.icaboston.org.