Joyce Kulhawik February 23, 2013 4

Here’s another one: my new :30 Second Review of ARGO! If you don’t have time to read my FULL TEXT REVIEW and want the bottom line fast, with VIDEO–

check out Joyce’s :30 Second Review!  What do you think?

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  1. stephen dann February 23, 2013 at 8:57 pm - Reply

    Lincoln and Argo are thrilling movies, but to express this in 30-seconds is a bit much. It all goes by too fast, despite all your charm Joyce…and I would prefer 45 or 60 seconds, as all of the memorable radio spots I did decades ago were more than 30 seconds. Have you ever seen a noteworthy movie trailer of just 30-seconds? They now prepare so many different trailers (for different types of movies) that for years I was sent to audit them and make sure theaters were running the “right” ones on the right screens, so many were sent to the major chains…

    Too often I would preview the trailers before less than a dozen patrons, and be required to call in (Friday afternoon) to what I saw…or which ones “provoked” the most reaction from the “small, limited audience.”

    In any event, the average trailer was about 1-2 minutes, as there was only room for 5-6 at most in the 10 minutes before the feature began.

    To think, none of today’s technology was even envisioned when my two granduncles owned a vaudville theatre about 100 years ago, when theater meant live actors and musicians for each & every performance.

    Stephen Dann

    • Joyce Kulhawik March 3, 2013 at 7:22 pm - Reply

      Hey Stephen– Thanks for the feedback– :30 seconds is short but seems right for this fast-paced world.The thinking is to give people a quick glimpse to help them make a decision about what to see. I then include a link to my FULL TEXT REVIEW for the folks who want more– perhaps after they’ve seen the film. You are terrific to respond– it’s all VERY helpful to me as I experiment with different formats!
      How cool that movies seem to “run in your family”!

  2. Candace Ankermann March 1, 2013 at 9:11 pm - Reply

    Love the 30 second review. But I find this more helpful when trying to decide which to see or rent.

    Miss you on Tv

    • Joyce Kulhawik March 3, 2013 at 7:03 pm - Reply

      Thanks for the kind words and taking the time to respond!I LOVE the way you would find this useful– that’s exactly what I’m trying to do withthe :30 second review–give folks a shorthand way to see what it’s about, with a bit of analysis and my take on whether or not I liked it. That could be a useful guide– either way!

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